Diamonds Unleashed For Serena Williams

Serena Williams

The DIAMONDS UNLEASHED FOR SERENA WILLIAMS jewelry collection debuted September 12, 2016 during New York Fashion Week. The collection accompanied Serena Williams’ new fall collection on the runway during her fashion show. The trend-forward jewelry collection is available in silver tone, gold tone or copper tone. Jewelry from the collection includes a diamond accented bangle, a diamond accented knuckle corset ring and a double band choker. Each piece from the DIAMONDS UNLEASHED FOR SERENA WILLIAMS collection features a responsibly mined and produced diamond from CanadaMark.


Williams has partnered with Kara Ross’ Diamonds Unleashed organization, to create a beautiful and unique display of the jeweler’s talent, re-defining the act of purchasing diamonds and supporting women’s empowerment. Through Kara Ross’s vision for DIAMONDS UNLEASHED, the symbol of a diamond is extended to stand for women’s strength, independence and solidarity. Each piece celebrates individuality and empowerment — both for the women who designed them and for the woman who wears them.

The result is a line of cuff bracelets, choker necklaces, hoop earrings and rings that are gold-plated, some displaying responsibly mined CanadaMark diamond accents. The collection will retail starting at $169.90 and capping at $419.90. 

The designs are bold and fashion-forward with a nod to athletic inspiration via a lace-up motif. Each piece subtly incorporates the Diamond Unleashed logo, which Ross designed as a symbol of women’s empowerment. 

To further support the independence of the next generation of women, DIAMONDS UNLEASHED donates its net profits to multiple nonprofit partners, including She’s the First and Girls Who Code. Both organizations support women’s education and help women fulfill their potential by unleashing their talents.